Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Consumer behavior towards decision making and loyalty to. The dark and bright side of online consumer behaviour. Journal of marketing management and consumer behavior. The study of consumer behavior is very essential in the field of marketing as it helps firms to construct smarter marketing strategies by getting an insight about what affects the decision making of consumers. The proposed model, built on gutmans 1982 contributions to means end theory, consists of four conceptual categories that are linked together. Aims and scope understanding consumer behaviour is crucial for the development of effective marketing strategies. An international academic journal with a foundation in the social sciences, the jcb has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research. Therefore, given the importance of consumer behavior research, a comprehensive literature study of more recent contributions to this area of research is warranted. American journal of business education june 2011 volume 4.
Consumer behavior in the literature, there are several existing consumer behavior models used to explain the significance for firms and marketers to appreciate and be able to create valued products or services with a view to respond to the wants of customers. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. Information and consumer behavior journal of political. A new crystal ball to predict consumer and investor behavior. The journal of marketing and consumer behaviour in emerging markets jmcbem is an academic journal which aims at. Buyer behavior is the concept which answers what, why, how, when, and where an individual makes. This mo del indicates that the scenario can stimulate consumers psychology, and then affect consumer behavior. The journal of socialomics is an academic journal hosted by omics international a pioneer in open access publishingand is listed among the top 10 journals in customer behavior. Factors influencing consumer behavior and prospective. We are pleased to confirm that the journal of consumer behaviour is ranked as an a. Pdf this paper presents a conceptual model of meansend theory. Authors should include a data accessibility statement, including a link to the repository they have used, in order that this statement can be published alongside their paper. It is really important for marketers to understand what prompts a consumer to purchase a particular product and what stops then from buying it. If the address matches an existing account you will receive an email with instructions to retrieve your username.
Consumer behavior has been very important to all branded companies in all over the world. A definition and description of situations is offered, existing research is summarized, and implications for consumer research are considered. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. Using social norms to motivate environmental conservation in hotels. The buying behavior of consumer passes through five stages beginning from recognition of problem, followed by searching information, evaluating the alternatives, purchase of goods and ending with. A definition and description of situations is offered, existing research is summarized, and. Consumer behaviour jane priest is a teaching fellow at edinburgh business school and teaches parts of the oncampus marketing course, as well as the consumer behaviour elective by distance learning.
The conveniency of online shopping rendering it an emerging trend among consumers, especially the gen y. One of the most important factors in marketing is segmentation. Founded in 1974, the journal of consumer research publishes scholarly research that describes and explains consumer behavior. A new crystal ball to predict consumer and investor behavior agentbased modeling provides insights into the complex behavior of large groups of people, like consumers, voters and investors by. Consumer behavior, brand loyalty, marketing strategy. Journal of consumer behaviour wiley online library. The study of consumers buying behavior and consumer satisfaction in beverages industry in tainan, taiwan. To examine the content of consumer behavior literature, trace its evolution, and identify the main streams of research over time, a content analysis was first performed on the articles focusing on consumer behavior.
In particular, i discuss two commonly used demand systems. Research methodology the research paper is mainly based upon the secondary data. Because the research about the consumer behavior shows that what are the needs and wants. All journal articles featured in journal of international consumer marketing vol 32 issue 3. The purpose of this paper is to analyze the theoretical aspects of consumer buying behavior and the factors that influence it. Planning individual expenses ahead of time affects purchasing behavior when online grocery shopping mariya davydenko. Updated list of high journal impact factor customer behavior. The intentional dimension represents the positive and persistent future behavior of the fan. An international academic journal with a foundation in the social sciences, the jcb has a diverse and. Consumer behavior research in hospitality and tourism journals. Information and consumer behavior, journal of political economy 78. Lorem ipsum dolor sit amet, consectetur adipiscing elit. This paper aims to determine which of these variables carries the most importance in terms of effecting consumer behavior and which of these variables carries less significant impact. Mainly data will analyze to know about the changing behavior of consumer in society.
The role of 6npropylthiouracil taster status and sex in food disgust sensitivity. Buyer behavior is the study of how consumers purchase. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Journal of marketing and consumer behaviour in emerging. The study of consumer behavior is very essential in the field of marketing as it helps firms to construct smarter marketing strategies. This paper suggests that explicit recognition of situational variables can substantially enhance the ability to explain and understand consumer behavioral acts. The conceptual categories are contextnested consumer choices, attributes of the consumer choices. Abstract globally, the term, marketing is not a new phenomenon. A peep into the exponential growth of the main players in this industry indicates there is still a large reservoir of market potential for ecommerce. Consumer behaviour, buying behaviour abstract addressesone ofthefundamental issuesofemarketing. The following is a list of the most cited articles based on citations published in the. Journal of marketing and consumer behaviour in emerging markets. Consumer behaviour articles management study guide. Journal of consumer behaviour encourages authors to share the data and other artefacts supporting the results in the paper by archiving it in an appropriate public repository.
Consumer behaviour deals with the study of buying behaviour of consumers. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal. Consumer behavior refers to all the thought, feelings and actions that an individual has or takes before or while buying any product, service or idea. Inevitably, these changes lead to changed consumer behavior studies by which, when, how, and why the topics are studied. How the intention to share can undermine enjoyment. Study of consumer buying behavior is gate way to success in market. Analyses the factors affecting the online consumer s behavior and examines how emarketers can in uence the outcome of the virtual interaction and buying. Internet shopping is a phenomena that is growing rapidly nowadays. Journal of consumer behaviour scimago journal rank.
In this paper, i survey some of the models used in this literature. Situational variables and consumer behavior journal of. A purchase decision is the result of each and every one of these factors. Proin gravida dolor sit amet lacus accumsan et viverra justo commodo. In this framework we structure the cultural components of the person in terms of consumer attributes and processes, and the cultural components of behavior in terms of consumer behavior domains.
Imagery processing, journal of consumer behavior, 102, pp. Consumer behavior, beverage brands and factors of consumer behavior. Acton 2005 stated that the consumer purchase behavior is defined as consumer buying behavior which is consumed in order to meet the needs of consumers 8. This article applies mindset theory and research to the field of consumer behavior. Consumer behavior continued to attract additional researchers and publica. An international academic journal with a foundation in the social sciences, the jcb has a diverse and multidisciplinary outlook which seeks to showcase innovative. Consumer buying behavior ijisr international journal of. Literature on consumer behavior is diverse and extensive as changes in society, economics, and technology affect the way consumers behave.
The journal of socialomics is an academic journal hosted by omics international a pioneer in open access publishingand is listed among the top 10. Cfsan consumer behavior research food safety surveys. We are pleased to confirm that the journal of consumer behaviour is ranked as an a journal in the 2019 australian business deans council abdc journal quality list. Research, journal of public policy and marketing, and journal of consumer. Pdf common factors influencing consumer behavior journal. Let us understand the effect of psychological factors on consumer behaviour. Knowledge is developed due to buyer behavior analysis.
It explores consumer dependence on existing social and economic structures, helps to define consumer interests, and discusses ways in which consumer welfare can be fostered or restrained through actions and policies of consumers, industry. The influence of background music on the behavior of restaurant patrons authors. This paper presents a conceptual model of means end theory. The study of consumers buying behavior and consumer. Consumer behavior as a fundamental requirement for effective. Additionally, it classifies the factors in different categories. Moreover, a framework of moments that matter in consumer decisionmaking process and factors that influence them was elaborated for a possibility to influence consumer behaviour in favour of companys offers. The perception of makeup for the elderly and the makeup. The jmcbem is indexed in econpapers and ideasrepec. Some of the important personal factors that influence the buying behavior are.
Journal of international business research and marketing. This will help marketers to focus on the right factors and achieve maximum benefit from their advertisement. Apr 02, 2015 the study of consumer behavior is very essential in the field of marketing as it helps firms to construct smarter marketing strategies by getting an insight about what affects the decision making of consumers. The food safety survey fss is a nationally representative survey of consumers selfreported behaviors, knowledge, attitudes, and beliefs. The most cited articles in the field and within each journal are also examined. Empirical models of consumer behavior aviv nevo october 10, 2010 abstract models of consumer behavior play a key role in modern empirical industrial organization. Specifically, we suggest how a fixed or growth mindset may shape consumer product preferences, acceptance of brand extensions, trust recovery following product failures, as well as the effectiveness of advertising and marketing campaigns. She is a key member of a team exploring how technology can be used to enhance the student learning experience.